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Holy Crap Cereal was looking for a comprehensive and integrated digital marketing approach that managed multiple assets across various platforms, while also maintaining brand continuity. Though they had a great product that is a breakfast must-have in many households, they ultimately wanted to drive further growth with increased sales and an improved ROI.
To make these goals a reality, a multi-faceted plan was developed that included organic social media content creation, social media advertising, and e-mail marketing. Even though each tactic had its own distinct objectives, the assets were developed with continuity in mind, in order to develop a strong and easily recognizable brand identity that hit the right audience via multiple channels.
